How to play





Open until 26th Sept





Not such a ‘lucky pig’

Why not start a new game? If you get to the end you will be entered into a prize draw for {{timeline.details.prize}} squid.

you ‘lucky pig’

You've earned a chance to win {{timeline.details.prize}}!
To get your ticket to the prize draw

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


We welcome branding, sponsorship and advertising opportunities but
not like traditional advertising, it must be native and built into the gaming
experience, below are some sample packages but please get in touch
with us here media@luckypig.show and one of our sales team will get in
touch to tailor a package that best suits your brand.


- Badge with your company logo on it


- Baseball cap with your logo on it


- T-shirt with your company logo and message


- Your sport equipment


- For your music track to accompany a game


- To sponsor one round for one week


- To sponsor a whole game

Price upon request

* prices do not include production and are non-negotiable



We’ve had an overwhelming amount of users submitting their own
videos and games having been inspired by the games we are creating.

We’re all for supporting creativity and therefore opening up the platform
to user generated content but curated by the Lucky Pig creative

If you wish to submit your 50/50 based games you can only do so by
emailing us at starin@luckypig.show with a short description of the
game, who you are and ‘wetransfer’ link to the game.

Each video must be only 20 seconds long and must have both outcomes of
the 50/50 game.

Good luck with creating your own games and we look forward to
featuring you on our game platform.



We have an entire floor in our Peckham base that will be able to answer
any questions or enquiries that you might have. Our general enquiries
email address is: hello@luckypig.show

If your request is about media partnerships or sponsorship then please
send us an email to: media@luckypig.show



What is LUCKY PIG?

LUCKY PIG is an amazing luck-based game show app with cash
prizes. Join the world and play along. There is 1 game a week, each
game consists of 6 rounds. Get all 6 rounds correct and get the
chance to win real money by being entered into our Cash Prize draw.
Go on, you’ve nothing to lose!

How much does it cost?

It’s absolutely free - we think that’s a fair price!  Available online via
our web app at www.luckypig.show

How do you play?

Just visit the site, hit play and away you go.

All you need to do is answer the questions by tapping one of the
50/50 answers, but think quick, you only have 3 seconds to answer.

If you tap the wrong answer or run out of time you’re eliminated
from winning the game. DOH!

Answer all 6 rounds right and you are entered into the weekly prize
draw - it’s that simple.

What times are games scheduled for?

Whenever suits you – just visit the site!

Why does LUCKY PIG require my contact details?

If you win and entered into the weekly prize draw we need to contact
you and arrange payment.

Where does the money come from?

All prizes are provided by the game producers: UNLTD-INC Ltd.

Were any animals harmed in the making of this game?

Certainly not. Animal care is very important to us. As outlined in the
Guidelines for the Safe Use of Animals in Filmed Media, which were established in 1988. It covers other large animals (not just pigs), fish,
dogs, insects, birds, reptiles, and any other living creature. On the set,
we make sure Certified Animal Safety Representatives attempt to
ensure the Guidelines are upheld, UNLTD-INC Ltd love all creatures
great or small.


What is my lottery ticket?

When you answer 6 rounds in a row you will be required to enter
your Full Name and your correct email address. Once we have this
you will be emailed back a unique lottery number.

When will the draw be made?

The draw will be made at random on Sunday night and published on
the luckypig.show social feeds but only with the winners permission.The lucky winner will be contacted directly via email so we can
arrange payment.


How do I claim my winnings in cash?

If you’re a winner and want your prize money in cash you must meet
us at the Wetherspoons in Old Street where we will meet you and
you will receive the prize money in cash from a vintage Adidas

What if I can’t meet you at the spoons for cash?

It’s ok, we appreciate that those of you who play and win might not
be able to come to the Old Street ‘Spoons and can make
arrangements via PayPal.

I don’t have PayPal

Sorry, you must have a PayPal account to cash out your LUCKY PIG
balance. Musky boy created it and it’s super easy to open an account.


Who can I contact with media enquiries?

We’d love to talk! Contact us media@luckypig.show for more info.

Who can I contact about partnership and commercial enquiries?

Contact us for all the facts at media@luckypig.show

Who can I speak to about Terms of Use issues?

Please review our Terms of Use section, and send any further enquiries
to hello@louckypig.show

Where can I read the T&amp;Cs for the App?

Terms of Use




The LUCKY PIG Web Application (the “Web App”) is made available by UNLTD-INC Ltd, a company registered in England with Company No 10786975 whose registered address 6th Floor, Charlotte Building, 17 Gresse Street, London, W1T 1QL (“UNLTD-INC Ltd ”, “us”, “we” or “our”).

The purpose of the Web App is to allow you to play “LUCKY PIG” – the luckiest game ever created! LUCKY PIG is a series of shows streamed online daily. Each LUCKY PIG show (a “ Show”) consists of 6 luck-based questions (a “ Game”), with only two, ‘A or B’ outcomes. You can play the Game as many times as you want. If you win a game you are entered into a prize draw for the weekly cash prize. The LUCKY PIG weekly cash prize (the “Cash Prize”) of usually £100 up to £500, will be all your wildest dreams come true and give you great bragging rights. We may also award other random prizes or benefits to other weekly players. The more Games you play, the better your chances at winning the cash prize.


By using the web Web App (whether or not you register an Account), you, confirm your acceptance of these terms of use (“Terms of Use”). If you do not agree to these Terms of Use, you must immediately leave the Web App and discontinue using this incredible service. By using the Web App you also acknowledge that your information will be used in accordance with our Privacy Policy.

The Web App is available via your internet browser which will work across most browsers. These Terms of Use incorporate the platform terms and conditions and privacy policies.


We may change these Terms of Use from time to time. We may do this for any reason, including for example to reflect changes in law, or best practice, or because we’ve changed the functionality of the Web App.

You should check the Terms of Use on a regular basis to keep yourself informed of any changes. If you continue to use this Web App, you are deemed to have accepted any changes we make to these Terms of Use.
If you do not agree to such changes, you should not use the Web App.

We may update the Web App automatically to improve performance,
enhance functionality, reflect changes to the brower(s) or address
security issues. Alternatively, we may ask you to update your browser
for these reasons. If you choose not to install such updates or if you opt
out of automatic updates, you may not be able to continue using the
Web App or functionality may be impaired.

You acknowledge that we may make changes to the rules of the
game regularly to reflect changes in the format or rules for LUCKY PIG
or any particular Game.


To use the Web App and participate in Games you do not need to
register. However, if you win a game, you must register for a LUCKY
PIG account (an “Account”) by providing the information requested
when you win all 6 rounds, by providing your email address. We will use
your information as set out in the Privacy Policy.

You may only have one registered Account at any one time.

Your chosen username must not: (i) have already been taken by
someone else who has registered an Account, or (ii) suggest you are
someone else. Usernames and profile pictures must not: (i) be obscene
or offensive, (ii) infringe any third party rights, or (ii) otherwise (in our
absolute discretion) be considered in Web Appropriate. We may ask you
to choose a different username or profile picture at any time.

You can ask us to delete your Account at any time by
emailing percy@luckypig.com.

We will delete your Account within 30 days of receiving your request. Oncewe have deleted your Account it cannot be recovered and you will lose
all your points and any prize money you have won and not yet cashed


At present, the Lucky Pig platform is open to all but you must be 16
years and over with a valid PayPal account to receive any winnings.


In return for you agreeing to comply with these Terms of Use and
the Game Rules you may download, view, use the Web App and play
Games for your personal, non-commercial use only. You may use the
Web App onto as many of your compatible devices (“ Devices”) as you
want to, but you may only have one Account. As set out in the Game
Rules, you may only use one device to participate in any one Game.

UNLTD-INC Ltd hereby grants you a non-exclusive, non-transferable,
revocable licence to use the Web App on your Devices, subject to these
Terms of Use, the Game Rules and the Platform Terms.

You are responsible for ensuring that no one else uses the Web App on
your Devices or accesses your Account.

You acknowledge that your agreement with your mobile network
provider will Web Apply to your use of the Web App. You acknowledge
that you may be charged by your mobile provider for data services while
using certain features of the Web App, or any such third party charges
as may arise and you accept responsibility for such charges. If you are
not the bill payer for the Device being used to access the Web App, you
must obtain, and will be assumed to have received, permission from the
bill payer for using the Web App.


You acknowledge and agree that all rights of whatever nature in and to
the Web App are owned by and expressly reserved to UNLTD-INC Ltd
or its licensors. Other than the right to use the Web App in accordance
with these terms, you have no intellectual property rights in, or to, the
Web App or any related intellectual property rights (such as rights in the
Shows, in the LUCKY PIG name and logos, in the trade marks of
UNLTD-INC Ltd. You may not copy the Web App, except as part of the
normal use of the Web App or where it is necessary for the purpose of
back-up or operational security.

The Web App, Shows and all other content featured in the Web App are
protected by copyright, trade mark, patent and/or other intellectual
property and proprietary rights which are reserved to UNLTD-INC Ltd
and its licensors.


You agree not to use the Web App in any way that:
• is unlawful, illegal or unauthorised;
• infringes any copyright, database right or trade mark of any other
• is likely to disrupt our service in any way including, for example, by
hacking into or inserting malicious code, such as viruses, or
harmful data, into the Web App, or any operating system;
• advocates, promotes or assists any unlawful act such as (by way of
example only) copyright infringement, computer misuse, or
collecting or harvesting any information or data from our systems
or servers;
• is defamatory of any other person;
• is obscene or offensive;
• promotes discrimination based on race, sex, religion, nationality,
disability, sexual orientation or age; or
• is likely to harass, upset, embarrass, alarm or annoy any other person;


You agree to indemnify UNLTD-INC Ltd for any breach by you of these
Terms of Use or the Game Rules. UNLTD-INC Ltd reserves the right to
control the defence and settlement of any third party claim for which youindemnify UNLTD-INC Ltd under these Terms of Use and you will
assist us in exercising such rights.


UNLTD-INC Ltd provides the Web App (including all Shows) on an ‘as
is’ and ‘as available’ basis without any promises or representations,
express or implied. In particular, UNLTD-INC Ltd does not warrant or
make any representation regarding the validity, accuracy, reliability or
availability of the Web App, any Shows, Games, or their contents,
including without limitation the accuracy of any of the questions,
answers, images, statistics, descriptions, etc, found within the Web App,
a Show or a Game.

To the fullest extent permitted by Web Applicable law, UNLTD-INC Ltd
hereby excludes all promises, whether express or implied, including any
promises that the Web App is fit for purpose, of satisfactory quality, non-
infringing, is free of defects, is able to operate on an uninterrupted basis,
that the use of the Web App by you is in compliance with laws or that
any information that you transmit in connection with this Web App will be
successfully, accurately or securely transmitted.


Nothing in these Terms of Use shall exclude or in any way limit UNLTD-
INC Ltd’s liability for death or personal injury caused by its negligence or
for fraud or any other liability to the extent the same may not be
excluded or limited as a matter of law.

To the fullest extent permitted under Web Applicable law, in no event
shall UNLTD-INC Ltd be liable to you with respect to use of the Web
App. Nor shall UNLTD-INC Ltd be liable to you for any direct, indirect,
special or consequential damages including, without limitation, damages
for loss of goodwill, lost profits, or loss, theft or corruption of your
information, the inability to use the Web App, Device failure or
malfunction. UNLTD-INC Ltd shall not be liable even if it has been
advised of the possibility of such damages, including without limitation
damages caused by error, omission, interruption, defect, failure of
performance, unauthorised use, delay in operation or transmission, line
failure, computer virus, worm.

The Web App is for domestic and private use. If you use the Web App
for any commercial, business or resale purpose we will have no liability
to you for any loss of profit, loss of business, business interruption, or
loss of business opportunity.

Other than the remedies provided under this paragraph, and to the
extent that Web Applicable law does not allow the exclusion of certain
promises and/or the exclusion of liability, UNLTD-INC Ltd’s liability
arising under or in connection with these Terms of Use and your use of
the Web App shall not exceed £250. To the extent permitted by law.


In the event of your breach of these Terms of Use or the Game
Rules we will be entitled to terminate your right to use the Web App

We reserve the right to permanently or temporarily suspend operation of
the Web App at any time and make no commitment as to whether
Shows will be broadcast (whether or not a Show has already been
advertised or scheduled).

We may withdraw the Web App at any time.


If any provision (or part of a provision) of these Terms of Use is found by
any court or administrative body of competent jurisdiction to be invalid,
unenforceable or illegal, such term, condition or provision will to that
extent be severed from the remaining terms, conditions and provisions
which will continue to be valid to the fullest extent permitted by law.

These Terms of Use shall be governed by the laws of England and
Wales and the parties submit to the exclusive jurisdiction of the courts of
England and Wales to resolve any dispute between them arising under
or in connection with these Terms of Use or the Web App, save that if
you live in Scotland, Northern Ireland or the Republic of Ireland you can
bring legal proceedings in the courts of the country in which you live if
you wish, but for the avoidance of doubt the governing law shall remain
the law of England and Wales.



UNLTD-INC-INC Privacy and Cookie Policy


This Privacy and Cookie Policy explains how we collect, use, share,
disclose or otherwise process personal information we hold about you.
Understanding what our audiences prefer allows us to personalise
content, show relevant adverts, and generally improve your experience
of our products and services.


UNLTD-INC-INC Limited and any subsidiary companies (together
“LUCKY PIG”, &quot;we&quot; or &quot;us&quot;) will collect, use, share and disclose or otherwise process your personal information in line with this Policy. The relevant data controller for your data will depend on which product or service you have interacted with or to which title you have subscribed as set out below.

Collection of information
Registration, forums, Web Apps and your dealings with us

We collect information about you when you provide it to us; for example,
when you fill out our online forms, subscribe to one of our titles, enter a
competition, respond to our promotions, call or text and use one of our
Web Apps, enquire about our products and services or participate in a
reader forum (which could be on any medium). We may record phone
calls or customer enquiries via online chat for quality, training and
management purposes.

Information from devices

We also collect information automatically when you interact with our
websites or use our Web Apps. This can include information about the
device and the device’s general geographic location. This can be to
provide services that have copyright restrictions, or to deliver news that
is relevant to where you are. We may also collect information from
cookies placed on your device. See the section on Cookies for more
information about our use of cookies. With your consent, we may also
collect the specific location of your device or request access to data from
other Web Applications to provide certain services you have requested.

Social login

If you log in to our websites or online services through a third party site,
such as Facebook, or use a telephone number registered with
Facebook, that site may pass information to us, such as user ID, name
associated with the ID, email address and location, plus other
information permitted under the privacy policy for that website. Our
websites and Web Apps may also return information about you to that
social networking site regarding your log in, such as which LUCKY PIG
websites and Web Apps you visit and your use of the social media
services on those websites and Web Apps.

If you log in with or connect to your account using social media
(Facebook, Twitter, etc), the social media service’s use of the shared
information will be governed by their privacy policy. If you do not want
your personal information shared in this way, please do not connect your
social media service account with your LUCKY PIG account, and do not
participate in social sharing on our websites or Web Apps.

Posts, comments and interaction

If you correspond with any of our subsidiary companies, or interact with
other customers or audience members or our staff, for example by using
polls, comments, text messages, video, email, phone, or by post, we
may display this content indefinitely in any relevant context, subject to
our editorial judgement and your rights as set out in this Policy. This may
be anonymised in the case of testimonials or customer service

Public information and posts

Any information about yourself or others that you post on our social
media pages, on platforms like Twitter, Facebook and other chat rooms,
blogs and forums, will be viewed by other people (including search
engines), over whom we have no control. You are responsible for the
information you choose to post or otherwise make available in such
public areas, and you acknowledge that this may be collected and used
by third parties.

Payment processors

Our method of payment is PayPal, to pay for or receive payment from us
that site may pass information to us including your name, email address,
billing or other address, phone number (if applicable), date of sign-up,
the number of payments you have received from verified PayPal users,
whether you have been verified to have control of a bank account and
any other information you agree they can share.

Other sources

We may also obtain online and offline information about you from other
organisations, such as consumer insight providers, that have your
permission or where there is a legitimate interest in sharing your
personal information with us or companies like us. We may combine this
with information we collect in accordance with this Policy.

Advert delivery

When you visit one of our websites or use one of our Web Apps,
advertising networks and other intermediaries select and then display
adverts on your device.

These companies, collect information from your device to help select
adverts that they believe are more relevant to you. They also use this
information to tell advertisers that the adverts have been delivered and
seen. You can find out more in the Cookies section of this Policy.

Our Legal Bases for Using Personal Information

All organisations need a legal reason to use your personal information. If
they don&#39;t have one, they can't use it. There are a number of legal
grounds that enable data processing. Below are the most relevant
grounds you should be aware of.

With your consent

There are some activities where we process personal information with
your consent. For example, where we want to send you marketing
messages by email, we would ask your permission first and you could opt-out at any time. However, if you opt-out or withdraw consent, we may not be able to provide the product or service you have requested.

To enter into and fulfil a contract

We also process your personal information in order to fulfil a contract we
have with you. For example, we would use your information to provide
you with access to a subscription or other products you have signed up
for or to provide a prize to which you are entitled.

For a legitimate interest

We may use your information where there is a legitimate reason to do
so. For example, we may use your information where it would help
achieve our business objectives or to facilitate a benefit to you or
someone else.

We only rely on legitimate interests if the reason for using your
information is fair and lawful. Where we want to rely on legitimate
interests as a legal basis, we will carry out a balancing test between our
legitimate interests and your privacy rights.

Our legitimate interests in processing personal data include:
◦ to support individual and societal rights to receive information;
◦ to develop, deliver and maintain relevant and engaging products
services and advertising;
◦ understanding when our audiences engage with us or other
◦ to build a clearer understanding of who our audiences are in order to
better serve them;
◦ to carry on the business of a commercial organisation; and
◦ to demonstrate that we provide services and products to agreed
industry standards.

To comply with legal obligations

There may be situations where we need to use your information to
comply with legal and regulatory obligations or defend claims. This may
include publishing information about prize winners, for example.

In the table below we have listed the main reasons we process your
information and the legal bases that are available to us. The specific
legal basis we use will depend on the activity the information is used for.
Please keep in mind that while we will rely on one legal basis, if that is
no longer available to us, we may be able to rely on another.

Purposes of processing (why we use your information)

Lawful basis for the use of your information - this may depend on the specific activity

To provide products and services, improve your experience and manage our relationship with you

Consent, Fulfil a Contract, Legitimate Interest, Legal Obligation

To personalise content and offers

Consent, Fulfil a Contract, Legitimate Interest

To send you direct marketing

Consent, Legitimate Interest

To send you product-related and similar product and services communications

Fulfil a Contract, Legitimate Interest

To conduct market research and perform analytics

Consent, Legitimate Interest

To detect ad blockers

Fulfil a Contract, Legitimate Interest, Legal Obligation

To allow third party advertising

Consent, Performance of a Contract, Legitimate Interest

To provide co-branded services and features

Consent, Performance of a Contract, Legitimate Interest

To disclose your information as permitted or required by law

Consent, Performance of a Contract, Legal Obligation

To ensure our services are used Appropriately

Legitimate Interest, Legal Obligation

As part of the sale of our business

Consent, Legitimate Interest, Legal Obligation

To take payments, check your identity and conduct credit checks

Consent, Performance of a Contract, Legitimate Interest, Legal Obligation

To share between UNLTD-INC-INC group companies for analysis, audience insights, business efficiencies, content personalisation and to deliver relevant advertising

Legitimate Interest

To share between UNLTD-INC-INC affiliates for analytics and analysis about customer interaction with products and services, content personalisation, and to deliver relevant advertising

Legitimate Interest

To ensure that our products and services conform to agreed industry standard standards

Legitimate Interest

How We Use Personal InformationTo provide products and services and improve experience

We will use your information to provide you with products and services you have asked for and to manage our relationship with you, including allowing you to interact, comment, and participate in online games, contests and reward programmes. For example, if you use the LUCKY PIG Web App, we may use your username and other information to give you a "shout-out". Similarly, if you request a "shout-out", we would use your information in the same way.

We may use your information to monitor, improve and protect our products, content, services and websites, both online and offline. We may also provide you with help and support where we believe it is required. For example, if you have provided your contact information, we may contact you when a checkout journey is not completed.

To personalise content and offers

We sometimes make assumptions about your interests based on the way you interact with our products and services and the information we hold about you. Knowing these preferences also allows us to understand the products, content and services our customers like, letting us focus our efforts on developing those areas. We may also use this information to make decisions about what direct marketing to show you.

“Do Not Track” browser settings

If you choose to turn on Do Not Track setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug-in providers, and other web services you encounter while browsing to request that they stop tracking your activity. Currently our websites and Web Apps are not designed to respond to “Do Not Track” signals.

To send you direct marketing

Where we have your permission or a legitimate interest, we may send you direct marketing. This may include communications by post, telephone, email, messages (including push notifications where you have an Web App installed) to your mobile devices, through social media (such as Facebook, Instagram and Twitter) and on our website, or on other websites, as you browse the internet. The communications may contain information about our products, services, events and offers. We may also send you information, offers and promotions from our commercial customers and partners where you have given your consent.

You will be able to opt-out of direct marketing by following the instructions in the communication or by changing the settings in your preference centre.

To send you information about similar products and services

We will send you information, exclusive offers and promotions about similar products and services to those that you have already engaged with or purchased, where you have indicated that you are happy to receive them. For example, if you play LUCKY PIG, we may send you information, offers and content about related products from time to time.

You will always be able to opt-out of these, either in the communications themselves or via your preference centre.

To send you product-related communications

As part of the products and services you have with us, you are entitled to receive newsletters, bulletins, and other “in-life” communications that relate to those products and services, including triggered emails, such as updates you make.

You will be told about the types of communications you will receive when you sign up and you will be able to unsubscribe at any time. However, if you do, you may not get the most out of the products and services you have signed up to.

Service messages

We may send you service messages by email, SMS, social media, post, or other channels, containing important information about changes to our service or your account. These communications are a fundamental part of our products and services. For example, we may contact you to validate your payment details or to tell you about changes to the product or service.

To conduct market research and perform analytics

We may use your information to conduct market research to improve the services we offer and to develop new products and services. You will be able to opt-out of receiving market research surveys by following the instructions in the communication.

You may also be asked if you would like to join our audience panels to help us improve our products and services. We value your participation and you will always have the choice to opt-out of these panels.

To match data and gain audience insights

Where we have your permission or a legitimate interest, we may compare our customer database with our commercial customers’ and partners' customer databases. This process allows us to see if a partner’s adverts would reach its existing customers that use our products and services, or we could reach our customers through their products or services. It also helps us to understand if those customers are likely to find promotions from those partners relevant. Where a customer is found to be on both databases, we may use the marketing permissions we hold to send that customer direct marketing. We do this through the use of a trusted third party processor to identify matching customers.

We may also provide our commercial customers and partners with information about the effectiveness and reach of advertising campaigns that they have planned or carried out. This information will not identify you directly without your consent.

For example, we may tell advertisers how many customers their adverts can reach based on criteria they select (such as “40-year-old men who like football and live in London”) or how many times an advert was viewed.

If you would prefer not to have your information used for database matching or audience insights, please email percy@luckypig.com.

To detect ad blockers

When you visit our sites we may check (using cookies, code, script or other technical means) to see if you have an ad blocker installed on your device or if your internet browser settings allow adverts or not.

If we detect that your device or internet browser is using an ad blocker, we may ask you to “whitelist”, trust or pause blocking adverts while you visit our websites or Web Apps. You can do this easily in your browser settings or within the ad blocker itself. If you continue to use an ad blocker this may have an impact on the content you are able to see on our website or Web Apps.

Information about your use of ad blockers may be stored or associated with your device (including through the use of cookies) to re-insert advertisements on our websites and to understand how our customers use ad blockers. The advertisements that are re-inserted may include those from ad blockers’ “whitelists” or that promote our own products and services.

To allow third party advertising

In some instances targeted advertising may be displayed on our websites and Web Apps by third parties using our platforms. These third party adverts may collect and use your personal information, which is outside of our control. This targeting may be caused by cookies already in place on your device. More general information on cookies can be found in the Cookies section of this Policy.

To provide co-branded services and features

We may offer co-branded services or features, such as competitions or other promotions, together with a third party and may share the information you provide with that third party where we have your consent. These co-branded services may be hosted by us or by the third party. In these instances the third party may also be a data controller for your information. In this case, the third party’s use of your information will be governed by their privacy policy, which you should always read.

To disclose your information as permitted by law

Your information may be disclosed where we are permitted by law to do so, for example where we get police requests or regulatory inquiries. We may also disclose your personal information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud.

To ensure our services are used appropriately

If you post or send offensive or objectionable content, or otherwise engage in disruptive behaviour anywhere on or to any of our websites or Web Apps, we may use your information to stop such behaviour. This may involve informing and responding to relevant third parties such as law enforcement agencies about the content and your behaviour.

As part of the sale of our business

If we sell part or all of our business, customer information may be one of the transferred business assets. If this happens, your information may be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners of the business for the purposes set out in this Policy and to ensure continuity of your selected services.

To take payments, check your identity and conduct credit checks

We will only use PayPal to pay you winnings. We will never ask you for your bank details.

If we provide a service to you that is dependent on age or residency, and we have an obligation to verify this information we may pass your details to a third party to carry out the verification for us.

To ensure that our products and services conform to agreed industry standards

We may share your information with auditors for the purposes of verifying that we comply with relevant standards. For example, we may ask third party auditors to assess our compliance with information security and Privacy by Design best practice. This may require them to access your information in our systems.

Linked services

Our services may be linked to websites and Web Apps operated by third party companies, and may carry advertisements or offer content developed and maintained by unaffiliated companies. We are not responsible for the privacy practices of these companies, and once you leave the LUCKY PIG site you should check the Applicable privacy policy of the other service.

How We Share Your Information

Sharing between LUCKY PIG companies

Your information will be shared between the LUCKY PIG companies if and when they exist in accordance with this Policy. We may share your information with UNLTD-INC-INC where there is a legitimate interest in doing so, for use in accordance with this privacy policy.

Sharing with UNLTD-INC-INC Affiliates

LUCKY PIG is part of UNLTD-INC-INC Limited (“UNLTD-INC”) group of companies and as such, we may rely on our legitimate interests as an organisation that operates an advertising funded business model, to share your information with UNLTD-INC and its affiliates to:

- perform analytics and analysis of how you interact with the group’s products and services, to facilitate business efficiencies and develop products and services that would be relevant to you;
- deliver more relevant advertising from across our UNLTD-INC network; and
- show you content from other affiliates that is relevant based on how you interact with us and other UNLTD-INC affiliates.

We will only share your information with our UNLTD-INC affiliates where we have a compelling legitimate interest. A balancing test will be completed to ensure that your privacy rights are fully considered and preserved in accordance with Applicable laws.

If you would like to opt-out, you can email percy@luckypig.com but please bear in mind that opting-out will relate to any future sharing and not to information already shared. For more information about how to exercise your rights, please see the section on Access & Control. Opting-out may also mean you do not receive the best experience across UNLTD-INC products, services and websites.

Where your information is used for advertising purposes, you will be provided with information about how it is used and be able to control what information is used and how, as well as with which affiliates it is shared.

These affiliates may be located inside or outside of the EEA, including the United States of America. We will have appropriate agreements in place to ensure they protect your information in accordance with our legal obligations.

Sharing with Commercial Partners

We may disclose your personal information to third parties, such as competition partners, for their direct marketing purposes where we have told you about this and you have given permission or there is a legitimate interest to do so.

We may share your personal information with our partners who operate products and services using our brands where you use these services. We will only share your information where we have an appropriate agreement in place with the partner. The information we share will be used in accordance with our partner's privacy policy, which you should read when you sign up with the partner.

These partners will also pass us the information they collect about you, including your usage and interaction with those products and services, which we will use in accordance with this Policy.

Disclosure to our processors

We may pass your information to our processors – companies that we use to provide services on our behalf, for example for home delivery services, prize fulfilment agencies, market research or other purposes mentioned in this Policy. These processors can only use your information in accordance with our instructions and for no other purpose.

Data transfers

When you complete our registration forms or use our services, we may transfer your information to our group companies and processors outside the EEA to countries that may not have data protection rules that provide the same level of protection. However, we only transfer your information where there are appropriate measures and controls in place.

Access & Control of Your InformationUpdating your information

Please ensure you update your personal information or tell us if it changes or is inaccurate. You can update your details, for example your email address, in your account settings or an equivalent section if you are a subscriber. You may also email our Customer Services team at percy@luckypig.com.

Preference centre: controlling direct marketing

You can change your mind about receiving direct marketing or other communications you receive from us, such as bulletins and other information about your chosen products and services by contacting us using the details below, changing the settings in your preference centre or by following the unsubscribe instructions in the relevant communication.

There may be some types of communication that you receive that cannot be controlled through your preference centre, but you will still be able to opt-out by following the instructions in the communication itself.

Withdrawing consent for processing

Where we may rely on your consent to process personal information, you have the right to withdraw that consent at any time. Often, this can be managed through the preference centre – such as your consent for us to send you communications. Otherwise, please contact us at percy@luckypig.com with details of your request. In some instances we may still have an alternative legal basis to continue to process that personal information and we will inform you of that. If you do withdraw consent we may not be able to provide the product or service you have requested.

Other rights

You may request a copy of your personal information from any LUCKY PIG company which may hold personal information about you, as well as the right to not be profiled. You can also ask us to correct any inaccuracies in your personal information. In some circumstances you may be able to ask us to transfer information you have provided to us to another organisation. Similarly, you may be able to transfer your information from another organisation to us, but you should check with us first if this is possible.

You may also have the right to object, erase, or restrict our processing of your information – for example, where we process personal data because this is in our legitimate interests, you may object to this. We will need to carefully consider your request, as there may be circumstances which require us, or allow us, to continue processing your data.

To exercise any of these rights, please contact us at percy@luckypig.com . These rights may be restricted by law, for example we may not be able to provide a copy of your data where the data we hold is also the data of a third party and it is not reasonable to disclose this information.

Complaining to the Regulator

If you have a comment, concern or suggestion, please contact us at percy@luckypig.com. If you have a complaint and we cannot resolve the matter, you have the right to complain to the Information Commissioner’s Office in the UK https://ico.org.uk/ or the Data Protection Commissioner in the Republic of Ireland https://www.dataprotection.ie/docs/Home/4.htm. Alternatively you may contact the data protection regulator responsible for your country or region.

Retention of Personal Information

We will retain your information for as long as necessary for the uses set out in this Policy, or while there is a legitimate reason for doing so. If you ask us to delete your information before that time, we may not be able to do so due to technical, legal, regulatory or contractual constraints. For example, we would need to retain your name and contact details for suppression purposes if you do not want to receive direct marketing from us.

If you ask for your account to be closed, we will do this as soon as is reasonably possible subject to any applicable terms and conditions relating to the account. Personal information from closed accounts is retained in order to comply with legal obligations, prevent fraud, collect any fees owed and to resolve disputes.

Cookies and Similar Technologies

This section covers our use of cookies and similar technologies.

What are Cookies?

Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used for remembering your preferences.

Our legal bases for cookies and similar technologies

Placing cookies: in order to place cookies, tags and other technologies on your browser or device, we need to have your permission. We do this by providing a clear notice in the form of a cookie banner that tells you what cookies are used for, as well as providing you with useful information about the technologies we use and a link to this Policy. You’ll need to indicate your acceptance of our use of cookies. On a mobile device this might be by swiping a banner, pressing a button, or using facial recognition.

You are able to opt-out of the use of cookies. For more information, see the section on Managing Cookies.

Using information collected from cookies: where we want to use the information that cookies and similar technologies collect, we either need your consent or a legitimate interest. In practice it will not always be practical to get opt-in consent as doing so with cookie banners and pop-ups would disrupt your use and enjoyment of our sites and content. This is why we usually rely on our legitimate interests to use the data collected by cookies. To do this we conduct an assessment to make sure the purposes for which we use your data are fair and that your privacy rights are considered. We only rely on legitimate interests where your rights do not override our interests in using the data.

For more information about your rights in relation to legitimate interests, please see the section on Access & Control.

What Cookies Do We Use and Why?
Essential cookies and similar technologies

These are vital for the running of our services on our websites and Web Apps. Without the use of these cookies, parts of our websites would not function.

Analytics cookies and similar technologies

These collect information about your use of our websites and Web Apps, and enable us to improve the way they work. For example, analytics cookies show us which are the most frequently visited pages. They help us record how you interact with our websites, such as how you navigate around pages and from page to page, identifying improvements we can make to the customer journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies allow us to see overall patterns of usage at an aggregated level.

Functional/preference cookies and similar technologies

These cookies collect information about your choices and preferences, and allow us to remember things like language, your username (so you can log in faster), text size, and location, so we can show you relevant content to where you are. They allow us to customise the services you have accessed. We also use these cookies to provide you with services such as video clips.

Tracking, advertising cookies and similar technologies

We use these types of technologies to provide advertisements that we think may be more relevant to your interests. This can be done by delivering online adverts based on your previous web browsing activity, known as “online behavioural advertising” (OBA). Cookies are placed on your browser which will remember the websites you have visited. Adverts based on what you have been looking at are then displayed to you when you visit websites which use the same advertising networks.

For example, you may be doing online research to buy a bananas, and read several articles about bananas on various websites. As you browse those sites a cookie from an advertising network would be placed in your browser. It would remember that you had visited several websites related to bananas. Then, when you visited another website in the same advertising network, the website could show you an advert related to bananas use.

We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and Web Apps.

To help us deliver relevant advertising using cookies, we use Google Double Click. You can find out more about Google Double Click here.
As mentioned in the “How We Share Your Information” section of our Privacy Policy, we participate in an advertising platform offered by our affiliate UNLTD-INC Limited

Web beacons and tracking pixels

These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful a page has been, or whether an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links or advertisements contained in emails. We may use this information to help us identify which emails are more interesting to you and to inform advertisers how many customers have clicked on their adverts (the information shared with advertisers is aggregated and does not identify you individually).

Flash cookies

We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation. To improve your user experience, Local Shared Objects (commonly known as Flash cookies) are used to provide functions such as remembering your settings and preferences. Flash cookies are stored on your device, but they are managed through an interface different from the one provided by your web browser.

Tracking URLs

Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.

If you access our services from a mobile device

We may collect a unique device identifier assigned to that device, geo-location data, and other transactional information for that device. We may also use the unique identifier to validate free trials, for example.

How We Use Cookies and Similar Technologies

As well as the uses already identified above, we use cookies and similar technologies to:

Protect our networks

Cookies and similar technologies help us identify and prevent threats to our sites. They are necessary to protect your information and our business from outside threats.

Allow you to access our services

Cookies and similar technologies permit your connection to our websites: our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.

Assess usage of services

We use information about your usage of our services, websites and Web Apps, such as pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with to assess how our services are used.

Provide eCommerce functionality

Cookies and similar technologies help us provide functionality that you need to navigate our sites, select products and services and purchase them.

Provide relevant content

The content on our websites and in our communications with you may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and pages that we believe will be of interest to you. We provide personalisation by using cookies, IP addresses, web beacons, URL tracking and mobile Web App settings.

Sell third party advertising

We sell space on our websites and Web Apps to advertisers. The adverts they display on our websites will often contain cookies. Our advertisers may use cookies or similar technologies to provide you with advertisements that they believe are relevant. They may use browsing data obtained to restrict the number of times you see particular adverts (frequency capping). You may also see adverts from these advertisers on other websites you visit.

Third parties that support our services by serving advertisements or providing other services, such as allowing you to share content or tracking aggregate service usage, may also use cookies and other technologies to collect information relevant to the provision of those services.

We do not control third party cookies or other technologies. Their use is governed by the privacy policies of third parties using such technologies. You should make sure you are aware of how third parties will use cookies by checking the third party’s cookie policy.

To learn more about controlling cookies and similar technologies, please see the section below on Managing Cookies.

Managing Cookies

Below you will find useful information about how to manage the use of cookies on our sites. If you have any questions, please contact percy@luckypig.com

Our partners

When you visit our websites, our partners will set cookies and similar technologies on your browser in order to help us make the sites work, analyse site usage, deliver adverts and personalise your experience. Where these partners are acting on our behalf, they are called data processors and must only act on our instructions. We will have a contract with them and they must protect your information properly. They’ll use your information in accordance with this Cookie Policy and you’ll be able to opt-out.

Where other partners are placing cookies and similar technologies for their own purposes, they are called data controllers and will use your information for their own purposes.

When you visit our sites you’ll see notices about the use of cookies by us and our partners. You’ll be able to learn more about the specific cookies in use and how to control them. By using our sites, you understand that cookies and similar technologies are used and acknowledge that by continuing to use the site, you consent to their placement.

In the future we plan to release improved controls to allow you to choose which partners can collect and use your information.

Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser.

Controlling OBA cookies

In addition to being able to control cookies by changing the settings in your browser on your computer, or in your mobile device’s settings, you can also control which companies can set cookies and similar technologies on your devices, by visiting the following links (you’ll need to turn any cookie or ad blockers off for the control pages to show which companies you can opt-out of):

- Internet Advertising Bureau (IAB) Your Online Choices website provides more information about controlling cookies. It also provides an easy way to opt-out of behavioural advertising from each (or all) of the networks represented by the European Interactive Digital Advertising Alliance http://www.youronlinechoices.com/uk/your-ad-choices.

- The Network Advertising Initiative (NAI) control page allows you to control behavioural advertising from each of the ad networks represented by the NAI.

- The Digital Advertising Alliance’s self-regulatory program for online behavioural advertising control page allows you to control behavioural advertising from the ad networks it represents.

Importantly, these ad networks set cookies to remember that you have chosen to opt-out. If you clear your cache the opt-outs will not be applied and you would need to opt-out again.

Controlling web beacons

You can prevent web beacons from tracking your activity, although you won’t be able to decline receiving them in emails. For information about managing your cookie options, please visit http://www.allaboutcookies.org/.

Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalisation available on our websites or Web Apps.

Changes to This Policy

From time to time, we make changes to our Privacy Policy and Cookie Policy. This may be in relation to changes in the law, best practice, changes in our services or treatment of your personal information. Where necessary, we will seek your consent to these changes. We will always display clearly when the privacy policy was last amended on the website.

Contact Us

In addition to any general data protection enquiries you may have, you can use these details to contact our Data Protection Officer.

By email:
By mail: UNLTD-INC-INC, 6th Floor, Charlotte Building, 17 Gresse Street, London, W1T 1QL